- Partnerships bring impressive results
Free-to-air Commercial TV station YTV has penned content partnership deals with the English Premier League (EPL), Bundesliga and Al Jazeera, which will see the local media player broadcasting content from these platforms.
“We identified several potential television partners and we agreed that as a team it is best to get into a collaboration with them since they provide vital content which most of our audience finds appealing. We found it vital to collaborate with these international counterparts because we believe that partnerships bring impressive results. Our goal as YTV is to be the best television station in the region and we are taking one step at a time,” said Rykie Wade the YTV General Manager.
The partnerships mean that YTV will be broadcasting content from their new partners at scheduled times. The content will comprise of live football matches from both the EPL and the German Bundesliga while there is news content from the internationally acclaimed Al Jazeera network. The new partners have attracted a wide audience from across the world, this makes YTV be one of the few TV stations in the country to broadcast internally acclaimed content without fail.
“We have already started broadcasting some new content on our TV station and it has been receiving appreciation from a wide audience across the region, we hope that this momentum carries on for a very long time. Some have even told us YTV is their local station of choice since it broadcasts content they have been yearning for over the years”.
Since its inception, YTV has ensured that it broadcast-quality content. The TV station has played a big role in ensuring that it gives local content creators a chance by broadcasting home-brewed productions. Early this year they released a blockbuster line of local production with familiar faces like entertainer Tulani Tau, rapper Apolo D, clinical psychologist Tshepiso Teseletso, senior journalist Lawrence Seretse and communications specialist Ndaba Nkomo
“Our presence will bring back the hope of having a solid private TV station in Botswana that will grow to greater heights, we have previously had channels that do not live up to the viewers’ full expectations till they shut down. YTV is here to stay and become an iconic television channel. We are looking forward to working with local and international content creators that will produce world-class content,” Wade said.
Currently, YTV is available on the Zebra decoder or any free to air decoder which will soon be available across the country in many stores. The television station has an internal production team and studios used to record several programmes, that are currently on air.
YTV is also available for online streaming on UPIC TV where several local and international viewers have experienced the channel and have given positive feedback.