Look around. Your favourite influencer’s profile picture isn’t a selfie anymore. It’s a question mark. So is your other favourite influencer’s. And the one after that. By now you’ve probably noticed; because it’s everywhere.
Add to that a double-decker bus rolling through the city dressed head to toe in balloons, flags and unapologetic fanfare, many a “?” plastered across its side, and a QR code daring you to scan it – and we have officially entered our curious era.
Scan it, and you won’t get answers. You’ll get more questions. That’s the point.
What we can confirm: something hot is dropping on 15 July. What we can’t confirm: literally anything else, yet.
Sources close to the buzz are staying tight-lipped, but the whispers are loud; nightlife, fashion, food, culture, and nothing we have ever seen before. So no, this isn’t the reveal. Today isn’t the day for answers; it’s the day for more question marks.
Watch the skies (well, the streets). Watch your feeds (Facebook, Instagram, TikTok). Watch for the bus. The countdown to 15 July has begun! #WHWN