The digital pan-bank league competition’s top prize includes a trip to Anfield for LFC fans
19 April 2021; Gaborone – Standard Chartered Bank announced today the launch of BANK MORE SCORE MORE, a digital pan-bank league competition offering clients across 11 markets an opportunity to accumulate points that lead to exciting prizes. A compelling initiative for Liverpool Football Club (LFC) fans, BANK MORE SCORE MORE’s competition takes place on the ‘Standard Chartered Virtual League’, where prizes range from authentic Liverpool-branded merchandise, to LFC Jerseys, to an exclusive Virtual Meet & Greet with an LFC Legend all they way to a free trip to Anfield to watch LFC play.
To partake in the competition, new clients simply need to open an account and take up more products to earn points in the Standard Chartered Virtual League. Existing clients can also participate by taking up more products to earn additional points. In addition to Botswana, BANK MORE SCORE MORE is launched across the following markets: Brunei, Cote D’Ivoire, Ghana, Kenya, Nigeria, Taiwan, Tanzania, Uganda, United Arab Emirates and Vietnam.
Bame Moremong, Head of Corporate Affairs and Brand & Marketing at Standard Chartered Botswana, said:“BANK MORE SCORE MORE is an exciting initiative for us at Standard Chartered Bank and we are especially excited for the opportunity it offers to the dedicated Liverpool FC fans in Botswana. It is always encouraging for us when we see Liverpool FC jerseys being worn by Batswana across the length and breadth of Botswana.
From Tsabong to Kasane, Ghanzi to Selebi-Phikwe, our clients, fans and supporter groups have been longing for new ways to engage with LFC under the current environment and we are confident BANK MORE SCORE MORE will address that. The Liverpool Football Club is amongst the most beloved football clubs in the world, with over 770 million fans, so we are proud to be offering such compelling prizes for our clients. Our partnership with the club is what allows us to launch campaigns like these, as we have shared values and heritage that have enabled us to create unique opportunities for clients, and LFC supporters around the world.”
Bino Rasedisa, Head of Consumer, Private and Business Banking at Standard Chartered Botswana, added:“Like our popular 5-A-Side tournaments, our new competition is offering an experience of a lifetime for Botswana LFC fans. Our clients are Standard Chartered, it is crucial for us to offer our clients the best banking experience possible – including access to one of the biggest and most successful clubs. We look forward to watching BANK MORE SCORE MORE winners experience this incredibly exciting initiative.”
Standard Chartered’s BANK MORE SCORE MORE was developed after an extensive internal competition across the bank’s 90,000 staff. Over 90 marketing plans were submitted across 25 markets, each developed by cross-functional teams to ensure the campaigns were fully-fledged. For the final round, six teams pitched virtually, resulting in three top winners which then developed BANK MORE SCORE MORE.
Standard Chartered has been the main sponsor of Liverpool F.C. since 2010 and will extend to the end of the 2022-2023 season, making it the second-longest sponsorship deal in LFC history.