The Hotwire Family of Brands launches The Hotwire Academy

GABORONE – THURSDAY 18 MARCH 2021 – After years of work into establishing its training division, The Hotwire Family of Brands is finally set to open the doors of The Hotwire Academy. The Hotwire Academy is a dedicated Education Training Provider with a focus on Public Relations, Public Affairs, Reputation Management, Crisis Management and Stakeholder Relations. The Hotwire Academy will work to empower those in the communications field to have the requisite skills and expertise to show the full weight of what sound professional communications can offer.

“Within our Family of Brands, we have been the leading Public Relations consultancy since 2005. This has been achieved by our trailblazing PR Brand, Hotwire (HWPRC). We believe there continues to exist a gap that requires further professionalising of sector players for the industry to move forward. Too many PROs and other professionals are ill-equipped to tackle the evolving challenges that modern communications require.  We commit to becoming the primary training partner for up-and-coming PR Practitioners and seasoned Practitioners alike. With over 20 years of real-world experience within the Hotwire Family of Brands, we believe we have more than enough experience to help empower those seeking to sharpen their skills,” said Hotwire Managing Director, Kabelo Binns.

The Hotwire Academy is registered and accredited with Botswana Qualifications Authority (BQA) as an Education and Training Provider (ETP), under the Technical and Vocational Education and Training (TVET) Consultancies category. The range of non-credit bearing short courses and learning programmes include:
– Compelling Communication for Internal Audiences: How to Write for Internal Audiences

– Strategising for a Crisis in an Organisation

– Managing the Pace of Crisis in a Social World  

– Engaging Media in Today’s World

– The Able-Bodied Spokesperson – Branding with Tenacity

Additional programmes are being developed all the time in line with the dynamic and ever-changing communications industry needs and professional standards demanded of communicators today. All learning programmes have been curated on a foundation of strategy, ethics, and global best practice.
Seasoned broadcaster and media executive, Phenyo Motlhagodi, joins The Academy as Coordinator. “There is a constant need for information by internal and external stakeholders.

These audiences are engaging, and the world of media is evolving rapidly. Our short courses and programmes, led by expert PR and Public Affairs trainers and facilitators, are intended to provide communications personnel with great Continuous Professional Development to stay ahead,” said Phenyo Motlhagodi. “I am incredibly excited about this new adventure, particularly one within the Hotwire Family of Brands, Botswana’s veritable leader in the Communications and Marketing space. Hotwire remains top of mind to major corporates nearly 2 decades after they opened their doors. The Hotwire Academy we hope will create alumni of leaders in Botswana that have been exposed to the very best in PR and Public Affairs skills in Botswana today.”

“Hotwire’s deep understanding of communications and Phenyo’s fresh perspective on media and its management across the board places The Hotwire Academy in a unique position to provide world-class training and improve the quality of PR and Public Affairs in Botswana and the region,” noted Hotwire Lead Consultant, Taazima Kala-Essack. “We are very excited about this new division of the Hotwire family of Brands.” 

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