GABORONE, BOTSWANA – The Botswana Tourism Organization’s flagship end-of-year event, Botswana Travel and Tourism Expo (BTTE) got underway today under the new normal, with a virtual showcase. The BTO took the decision to go ahead with the 8th annual BTTE virtually, where exhibitions and discussions are online.
Dubbed Botswana Travel and Tourism Virtual Expo (BTTVE), and held under the theme “Re a go amogela, goroga ka pula – let’s explore”, the annual expo offers a unique opportunity to the international travel industry to establish business partnerships with Botswana’s tourism industry players.
The BTTE started today (2nd December) at Phakalane Golf Estate in Gaborone and will continue until December 4.
In her welcome remarks, BTO Chief Executive Officer (CEO), Myra Sekgororoane said, “the decision to continue with the event albeit virtually was born out of our determination to find ways of ensuring our tourism industry’s resilience and positioning Botswana’s tourism for global appreciation, recognition and relevance beyond this global pandemic.”
“The COVID-19 pandemic has highlighted the importance of strong partnerships in travel and tourism and we look forward to an even more enhanced relationship with tour operators and buyers globally to ensure that Botswana remains a top-of-mind tourism destination for travellers,” said Sekgoroane.
Furthermore, the CEO noted that the BTTVE will go a long way to showcase the varied tourist experiences found in Botswana, while reassuring the trade partners that they are indeed ready to welcome clients back and to indeed welcome new markets as well.
“This Expo provides an opportunity for the global tourism industry to virtually meet on a one-on-one basis with Botswana tourism industry counterparts to trade and agree on future exciting packages for our global tourists. It is an opportunity for the global tourism network to get to appreciate first-hand the Botswana tourism products and services. Virtual workshops will be held to take you on a journey through the various destinations and give you a special insight into Botswana’s various tourism products, where you can reach to new geographic locations and achieve added value to your business objectives.”
Botswana continues to offer strong and exemplary conservation policies, and its success of the tourism sector is based on sustained conservation and prudent management of her natural resources.