GABORONE, Botswana, February 2020/ — The iconic Yarona FM Music Awards (YAMAS) are back with a bang and seem destined to shake up the industry to the core. Being the 6th edition of the YAMAS, the decorated event will be held on the 25th of April at the University of Botswana (UB) Indoor Sports Centre under the theme ‘Fabulous 20’.
“This time around the YAMAS are back with a number of interesting surprises which will were unveiled during the awards ceremony held at Cigar Lounge last week Thursday. The YAMAS team is working tirelessly to make sure that this year’s event will be one to remember, you will notice that it will be different from the previous events. The YAMAS brand has a new feel and the packaging is fantastic,” said Yarona FM Marketing Manager Kutlwano Monnamoncho.
Monnamoncho further stated that the music showcase’s aim has always been to recognize, empower and honour local artists for the role they play.
“A number of artists were selected as nominees in various categories, the selection of these nominees was not an easy one because the competition was tight. Our selectors where looking at various factors such as the quality of music, chart rankings, online streams and talent to mention just a few”.
After the nominees where announced many agreed that this year it’s a tough competition for the nominees. One competitive category is the best newcomer which has the likes of Jordard Moozy, Khoisan, Ms Abbey, Stretch and Wndr. Winners in every category will be selected through a mobile voting system.
For the past years the event has always been held at Gaborone International Convention Centre (GICC) but this time around it will be held at the UB Indoor Sports Centre. The change of venue was due to that the YAMAs have been attracting large numbers in the past years and this time around more than 3000 people are expected to attend the glamorous event.
The YAMAS remain the only music awards ceremony that has fully empowered the local music industry by not only awarding artists but supporting them with relevant resources.
The music showcase has changed the music landscape with introduction of artists’ workshop and entrepreneurship networks. Last year regional artists shared the stage with local music maestros.