MultiChoice Botswana brings more local favor to the DStv family
16 January 2019. Gaborone, Botswana. What better way to start the year than with yet another milestone in the move towards having more local content on the DStv platform. This January, DStv subscribers will be able to enjoy two of Botswana’s most popular local radio stations as they make their way onto the DMX Audio Bouquet.
“It’s with a great sense of pride that we make this announcement today on the launching of two local radio stations onto our platform,” said MultiChoice Botswana Managing Director, Katlego Arnone. “As a business committed to growing hand-in-hand with Botswana and supporting its creative industry, bringing not only the local market but the rest of the region access to the breadth of local talent we have in the music industry marks another very proud moment for MultiChoice Botswana.”
Yarona FM is Botswana’s first private national and iconic youthful radio station. The stations brand is positive, high energy, dance, vibrant, innovative and identifies itself with the “freshest” and newest songs, which is testament in its positioning statement “Live The Music”.
Yarona FM strives to celebrate BW music prowess and excellent content through its radio waves, online platforms and television. Duma FM is an adult contemporary radio station with a national coverage of over 60% of the country. The station has a mandate of keeping listeners engaged through music and talk, which is why Duma FM has an equal music/talk ratio – 50% talk and 50% music.
“For us at Yarona FM it goes without saying that this development only further amplifies what we have been doing for the past 21 years and that is bringing local music and local talent to as many people as possible, “ commented Kelly Ramputswa, Yarona FM Station Manager.
“As a youth radio station, beyond bringing entertainment through our broadcasting, it’s also important for us to be a beacon of empowerment for the youth and to give them opportunities to excel locally and internationally. This opportunity will assist us immensely in achieving this mandate.” Yarona FM and Duma FM will be available to DStv subscribers in Botswana on channels 917 and 919, respectively.