Gaborone, BOTSWANA— Barclays Bank of Botswana last night (Tuesday) revealed its first rebranded branch as it gets ready to change its name to Absa in future. The bank is preparing to change its name in line with its parent company’s decision to rebrand all its operations and will change from Barclays Bank of Botswana to Absa Bank Botswana.
The re-branded branch showcases the warm, vibrant red colour palette of the Absa brand, with the furniture and décor reflecting the warm hues of the brand’s wide colour spectrum inspired by the African continent. It is equipped with newly branded ATMs.
“As we get ready to enter a new era in the bank’s history, you can expect to see the energy and the vibrancy of the new Absa brand taking us to new levels. From our new branches, we will embrace our ambition of becoming an independent African bank, under a new brand: Absa. As an organisation, Absa believes in bringing your possibility to life. We are here to fulfil the ambitions of our customers and communities, and we look forward to continuing to build strong partnerships to make this a reality,” said Keabetswe Pheko-Moshagane Managing Director.
Even though some branches will start to look like Absa, it will continue to operate and trade as Barclays Bank of Botswana until its name officially changes. The bank has several legal and regulatory milestones to achieve before the official name change date can be announced.
The company will still be known as Barclays Bank of Botswana until the process is officially concluded, with several legal and regulatory milestones to achieve before a final official name change date can be announced. The bank will announce this date in due course.
“Recognising the significant size of the task ahead, and in preparation to change our name, we started introducing Absa’s warm, vibrant red colour palette on some of our assets, including bank branches and ATMs, to ensure we are fully ready by the time our legal name changes,” said Keabetswe Pheko- Moshagane Managing Director of Barclays Bank of Botswana.
The name change in Botswana is part of one of the largest rebranding projects in Africa and part of a broader, multi-country rebrand programme happening at Absa Group Limited-level, scheduled to be completed by mid-2020. The bank is well on track to complete the process ahead of this deadline.
All customer services will continue as before throughout the name change process, and customers will not be required to do anything during this period. Barclays Bank of Botswana will not ask any customer for additional information during this period, and all bank records will remain the same before and after the transition.