Iconic fashion brand, Cotton On launches first Botswana store

GABORONE, BOTSWANA, March 5, 2019/ – Retail clothing brand, Cotton On officially opened its first store in Botswana at Airport Junction mall this past Friday, March 1, 2019. Cotton On is a brand for people with a passion for life, who aren’t afraid to have fun.

Cotton On store located at Airport Junction Mall

“We are very excited to launch our first store in Botswana. We believe that everyone should have access to the latest fashions that suit their unique style at affordable prices, without having to compromise on quality,” said Jade Tremeer, Group Commercial Manager at Cotton On Africa.

“Our offering in Botswana has been crafted specifically for this market. We are excited about the opportunity to change the fashion landscape so that Batswana can enjoy expressing themselves without breaking the bank.”

BTV’s Flavadome presenter, Sadi Dikgaka was the MC during the official launch

The Cotton On Group offering comprises a suite of brands, a number of which will be represented at the Airport Junction store, including Cotton On (clothing for men and women), Rubi (shoes and accessories), Cotton On Body (active-wear, intimates) and Cotton On Kids (clothing for children up to 10 years old). The Cotton On Group has grown steadily since the first store opened in Australia in 1991. Since then, the Group has grown its footprint to over 1, 500 stores across 18 countries.

As a global retailer, the Group recognizes its responsibility to contribute positively to people, communities and the planet. The Group has committed to eliminate plastic shopping bags from its stores globally, and sourcing 100% sustainable cotton by 2021.

Botswana Investment Trade Centre (BITC), Chief Operations Officer, Reginald Selelo

Meanwhile, Botswana Investment Trade Centre (BITC), Chief Operations Officer, Reginald Selelo said it is a true achievement to have successfully brought the Cotton On brand to Botswana as the group continues to expand its Africa presence with over 170 stores across South Africa and Namibia, and employing over 2000 locals in its Africa business – a remarkable achievement in just 7 years. “It is my hope that we will see more of these jobs created for Batswana, and thus aiding in addressing the challenges of unemployment.”

“I find it refreshing that Cotton On Group has a philanthropic arm – being Cotton On Foundation which has invested over AU$80 million in projects within countries which span across Uganda, Thailand, South Africa and Australia over the last 10 years. I am pleased to announce that the Cotton On Foundation has committed to investing in projects in Botswana within the next 12 months.

First customers to shop at Cotton On

I am very excited at the skills transfer that will transpire between Cotton On Group and our people here in Botswana, as well as the sourcing of products from our local suppliers within the SMME space. This resonates well with our focus on citizen economic empowerment as well as developing our local industries.

As the Government of Botswana, we remain fully committed to improving the ease of doing business in Botswana. It is exciting to see the collaboration that was undertaken between BITC and RMB in ensuring that the extension of Cotton On Group into Botswana is a seamless one,” he concluded.

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BOTSWANA UNPLUGGED is an exclusive online news and lifestyle magazine created for upwardly mobile citizens with distinguished tastes.

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BOTSWANAUNPLUGGED is an exclusive online news and lifestyle magazine created for upwardly mobile citizens with distinguished tastes. Based in Gaborone, Botswana; UNPLUGGED is a quintessential online news and lifestyle medium (platform) which strives to speak to the soul of the country’s upscale lifestyle by setting its sights on the passion that permeates our region.

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