South African Tourism (SAT) has continued to showcase the country’s tourism attractions to Batswana aimed at increasing consumers’ awareness of what South Africa has to offer travellers from Botswana.
In partnership with locally based travel agents, tour operators, and South African Product Owners, SAT endeavours to make it easier for the in-market travel trade to package and sell a variety of leisure and destination experiences in SA at affordable prices. Just this past weekend, on Saturday and Sunday, SAT hosted an activation at the Stanbic Bank Piazza, Molapo Crossing in Gaborone, which saw them engaging with consumers alongside local partners such as AT and T Monnakgotla Travel Agency, Easy Escape Travel and Tours, Intercape, Let’s Just Travel, and Reeca Travel.
The weekend’s activations also accorded the above local companies an opportunity to promote their services as well as sell all-inclusive South African travel packages – an opportunity to market their business and grow profits. “Overall focus for South African Tourism’s Africa portfolio is to improve awareness, brand positivity and consideration of South Africa as a leisure destination.
Specific to Botswana, the organization aims to inspire travellers by showcasing new, fun and varied experiences in South Africa to encourage them to travel more frequently and provide relevant visiting friends and family travel deals and discounts,” said Bongiwe Seeti, SAT Marketing and Communication Officer recently.
The weekend’s activations also allowed Batswana to experience South Africa, with the hope that they will be encouraged to choose South Africa as their travel destination of choice and get to experience a never to be forgotten holiday.
“We are currently planning the last quarter of our fiscal year, i.e. January to March 2018 and also go into planning for April 2018 to March 2019. Our plans will include additional marketing and communication related initiatives that consist of similar activations we hosted Batswana for at Stanbic Bank Piazza but is not limited to only activations. We are excited at the prospect of collaborating with more partners, in the future, and making sincere connections of Batswana,” said Seeti.
She explained that partnering with the travel agencies that participated at the activation is important for SAT because these are the individuals/businesses that are selling travel in the market. “As South African Tourism, we are keen to partner with more locally based travel agencies of the same calibre; already successfully selling destination South Africa; has a significant client base; solid marketing, retail, and business foundation; and has the potential to grow their business further.”
Seeti added that FNB Botswana and Stanbic Bank Botswana were the other two corporate partners that participated at the activations. “These partnerships and others in different industries are vital as travel has links across various industries and markets that we can have access to and create substantial benefits to consumers.”
The overall aim, Seeti said was for SAT to increase the number of Batswana who travel to South Africa to experience the country, and in this regard, their expectations is to effectively showcase the diverse and new leisure offerings that visitors will discover a new adventure every time they travel South Africa.
“Those that came to the activations were able to book affordable all-inclusive South African holidays with our accredited SA Specialist travel trade partners, take advantage of exclusive travel offerings from FNB Botswana and Stanbic Bank Botswana. Through the activations we were able to educate consumers on what travelling to South Africa for an event is like and what events will be happening from now until March 2018.
Whether you are a foodie, a music lover, a keen golfer, South Africa has an event, festival, or concert just for you. Travelling and experiencing South Africa during an event is a truly memorable experience. With upcoming events such as Sansui Summer Cup Johannesburg (25 November 2017), Franschhoek Cap Classique & Champagne Festival (2 and 3 December 2017), Dstv iRock Rustenburg (9 December), and AFROPUNK FEST Johannesburg (30 and 31 December 2017), consumers are spoilt for choice,” said Seeti.
Seeti noted that the majority of South Africa’s tourist arrivals, approximately 60%, come from what they consider land markets and Botswana, as one of them, is a big contributor to these arrivals, making it a very important market for them. “We know Batswana are looking for that new travel experiences that are certainly available and will have Batswana feeling that South Africa constantly has new and exciting things that they never knew about. Please visit our website for additional destination and trade information; www.southafrica.net.”