Monday, 18 December 2017
Nominee lags and absent sponsorship push YAMAs to 2018

Nominee lags and absent sponsorship push YAMAs to 2018

on 10 November 2017

The 4th annual Yarona FM Music Awards (YAMAs) organised and hosted by youthful radio station, Yarona FM will take place next year (February 2018).While the venue of the upcoming YAMAs has not yet been revealed, Yarona FM hosted a nominee announcement last night at Cigar Lounge in the plush suburb of Phakalane, where only a few of Gaborone’s jet setters attended.

The Yarona FM morning show host, Robbie Rob

The awards which are customarily held at the end of each year since 2014, will this year not take place, primarily due to the fact that Yarona FM delayed in releasing nominees. Sources close to the radio station said due to the overwhelming amount of events that the station held this year, including the recent 106.6 cycle challenge, it was going to be a struggle to manage other lucratively parallel events during the same year.

DJ Root was also one of the djs at the nominee night

However, most vexing are concerns that the station also struggled to lure sponsors to the awards. In its teething stages, the YAMAs saw numerous sponsorships such as First National Bank (FNB) and Orange Botswana coming to the party by becoming headline sponsors.

Kwaito star, Mapetla and Limkokwing PR executive Mercy Thebe

Speaking at the nominee announcement last night, Yarona FM Station Manager, Kelly Ramputswa said they continue to collaborate with artists to elevate the music and entertainment industry in Botswana. “As a way of continuing with contribution towards the welfare of artists, Yarona FM decided to celebrate music through these annual awards.”

The Yarona FM mid morning show hostess, Ross and drive time host DJ Izzy were the MCs respectively

“The YAMAs are not only about music, they have created a fashion night for the booming fashion industry, they have brought that culture. The YAMAs have also created a competitive atmosphere for artists to serve their audience with quality music from production to delivery,” said Ramputswa in her brief. Meanwhile, a new category has been added to the awards – the 2017 awards will see the best RnB category added to the 10 category awards.

2017 YAMAs nominations

 

CATEGORIES: Celebs, Music, News

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