In an effort to drive diversification of the tourism region to include areas not traditionally associated with tourism, heavily-built men from all over the world have invaded Botswana for an event aptly dubbed the “World’s Strongest Man”.
The highly televised event joins other events in the Botswana Tourism Organisation (BTO) calendar such as Khawa slated for Khawa village this coming weekend and Makgadikgadi Epic, which will take place in October; as they seek to drive the diversification into new tourism such as Sport and Adventure and Culture and Heritage.
Even though Botswana does not have a rep at the famed ‘The Commerce World’s Strongest Man 2017’; the country is expected to benefit immensely from ongoing event which kicked off in Gaborone this past Sunday and will continue until Sunday, May 28 at Gaborone Airport as well as Botswana Parliament.
Organised by TWI, an IMG Media company and broadcast around the end of December each year, the six-day strongman competition began this past weekend, Saturday, May 20 at the Botswana Parliament Building Plaza and will end on Sunday.
The popular event has and continues to stir a feeling of belonging amongst all who attend – from street vendors, tour guides, hotels, delegates and visitors alike from all over the world thus making Gaborone and surrounding areas a beehive of activity. The World’s Strongest Man competition is anticipated to be viewed across the world with an estimated 470 million viewership in over 70 countries.
The World’s Strongest Man competition is more than just brute force; it is also about stamina, skill, tactics, training and strategy. Every event is designed to push the strongmen to their absolute limits, challenging not only their physical strength, but their agility and mental toughness too.
Botswana becomes the second country in Africa to host after Zimbabwe; and the competition has been round-robined across the world’s best tourism attraction nations such as Malaysia. The event was successfully held in Kasane last year and returns again this year looking bigger and better.
In 2015, Brian Shaw earned his third title during The Commerce World’s Strongest Man 2015 a win that tied him with his legendary compatriot Bill Kazmaier for the most wins by an American since the competition first began in 1977. The only African representative in this year’s edition is Nigerian Oluwatofunmi Fadesirebetter known, as Olu-Heavy.
The World’s Strongest Man competition is anticipated to be viewed across the world with an estimated 470 million viewership in over 70 countries.
Today, the event is taking place at Kgale Soccer pitch and Saturday, the strongest men in the world will head to the Three Dikgosi Monument for the finals.