Masa Square Hotel powers local ‘passion for fashion’ at SA Fashion Week
Following the successful launch of the MSH Fashion Mentorship Program in February; Masa Square Hotel continues to build on the profile and reputation of the much anticipated Masa Fashion Show slated for October 21, 2017. Just last week, the business-first luxury hotel that strives to redefine the hospitality experience of business and leisure travellers in Botswana, located in the heart of Gaborone’s New Central Business District (CBD) took the MSH mentorship fashion mentors; Oratile Kefitlhile, the face of the Masa Fashion Show and GaTsh Fros, the local fashion duo known for their eclectic and vibrant style, to the prestigious SA Fashion Week 2017.
The 5-day fashion extravaganza took place from March 28 to April 1st at the Hyde Park Corner located at Sandton, Johannesburg in South Africa. “The tour was a great success. Our goal was to further promote Botswana’s creative industries to an extensive African market and to inspire our mentors to in return further mould their mentees as they prepare for the debut of their collections at the Masa Fashion Show in October.
We took every opportunity to network, strengthen relationships with stakeholders in the South African market and gather fresh ideas for us to take back to the business, as we continue with the Mentorship Programme and prepare for the 2017 Masa Fashion Show,” said Masa Square Hotel Sales and Marketing Manager, Neo Nkele.
Launched on February 23, 2017 under the theme ‘Working Together to Build Botswana’s Creative Industry’, the Masa Square Hotel Fashion Mentorship Program entails the mentorship of 12 budding fashion designers by 12 accomplished designers from the local industry. The program was introduced following four consecutive years of the Masa Fashion Show held to great acclaim in the Botswana entertainment calendar.
By attending the SA Fashion Week, the Botswana entourage sought to sell this cross-industry initiative to stakeholders across the wider African creative community. “We believe such travels allow us the opportunity to sell our local talent and the unique Botswana experience to the world watching. We wish to thank our MSH Fashion Mentors for their continued support, they played a vital role in making this engagement a success that we will build from as our mentorship program proceeds.
We trust that this expedition will contribute to a greater awareness of Botswana’s fashion industry to a larger audience and more such strategic engagements are under consideration at the moment. Activities in the pipeline are intended to enrich the experience that our mentees will be exposed to, as they prepare their collections for the Masa Fashion Show slated for October,” said Nkele.
Established in 1997, the SA Fashion Week is the only business-to-business platform for fashion, footwear, accessory and jewellery designers to market their collections. The fashion spectacle showcases over 20 runway shows, launches, installations and social events for designers to connect with retailers, media, customers and VIP guests. This year’s show showcased collections from over 50 African grown designers.
Furthermore, the SA Fashion Week 2017 boasted a wider directory of well over 100 designers specialising in men and women’s wear. “To stay updated on the progress of the Masa Square Fashion Show 2017 campaign, follow Masa Square Hotel on Facebook, Twitter and Instagram @MasaSquareHotel and #MSHFashionShow2017.
The MSH Fashion Mentorship Program mentors are:
- Lame Chilume of Switch Couture BW
- Mummy Molapo of Fetish Culture
- Tlamo Mosinyi of Bondphill
- Kaone Moremong of House of Kay
- Lesedi Matlapeng of Kefseddy Designs
- Natasha Selelo of Tasha Creationz
- Dikatso Motlapele & Anita Molosiwa of Eccentric Style Loft
- Candida Tsheko of DihDah
- Thabiso Dibeela of Thabie D Originals
- Tankiso Mathware of Priestly
- Botho Chalebgwa of Botocy
- Delayna Scott of Delayna Scott designs
The lucky 12 mentees chosen to participate in the inaugural MSH Fashion Mentorship Program are:
- Boikanyo Molale
- Thabiso Makwate
- Katlego Moatshe
- Pamela Ntshwarang
- Lerang Keabile
- Gomotsegang Dipuo
- Tshepiso Abdulla
- Ratanang Morontshe
- Seatla Khutlo
- Katlego Sengate
- Temo Mpudi
- Mpho Chepete