Celebrity collaborates to launch clothing line
The good news is that TV and Radio Personality, Khumo Kgwaadira popularly known as Miss-Gee-Kays has collaborated with another young and talented woman; a Photographer/Graphic Designer and a rising fashion designer, One Motlhabane of FADDIC Designs.
The two local brands are gearing to release a limited edition clothing line dubbed MISSGEEKAYS X FADDIC slated for 27th of November 2016 at Flava Restaurant next to Stanbic Bank Piazza in Molapo Crossing, Gaborone.
According to the two brands in a communique release this week; “the driving force behind this relationship was to create a strong culture of women empowerment more especially in the entertainment industry.This is the first time in Botswana where we are seeing a brand (public figure ) partnerning with a fashion house on a fashion collaboration”.
The release explained the brand “MISSGEEKAYS X FADDIC”; adding that the “Faddic” is an abbreviation of Fashion addict – a line by a rising fashion designer One Motlhabane. “This is her first fashion project and its centered around military and olive green.These two colours are the colours of the army and they embody strength, power and authority. These colours motivate her to build a strong reputable brand and dominate as a woman in the showbiz.”
Furthermore, the communique added that “MissGeeKays is a well known TV/Radio Personality from RB2- Your Station of Choice and a lover of fashion. Her love for fashion inspired her to want to come with a clothing line that will reflect on her true character and personality, a clothing line that will make other women feel sexy and confident.
The two brands joined forces to come up with a clothing line for young women, incorporating both their tastes and creativity .The line is mainly black – Khumo’s favourite colour, Olive green and different shades of nude because that is the trending colour currently”. The duo said their target market is young women in their early 20s to late 30s.“The relationship between the ladies aims to last longer as this line will be released every year in November.”