Yarona FM shakes up line up

The winds of change are blowing through Yarona -106.6 – again. In its seemingly endless quest to topple its peers in the ratings race, Botswana’s first privately owned FM commercial broadcasting radio station, which first went on air on August, 22, 1999 is shaking up their entire line up.

Quite interesting about the impending new line up which will come into effect on Monday 17, 2016 is the fact that Dollar Mac who has been co-hosting the radio station’s breakfast show daily dubbed ‘The RE-UP’ with Zizi Panther; and possibly the longest serving presenter has been relegated to the doldrums with a Friday-only evening show called “Live Wire’ which will broadcast between 6-8PM. Replacing Dollar Mac and Zizi is former Yarona FM all-star and seasoned presenter, Robbie Rob who will take over morning radio like a boss, with a show simply dubbed  ‘The Feel Good Foundation Show’ between 6-10AM, Monday to Friday.

Dollar Mac relegated to the doldrums with a Friday-only evening show called “Live Wire’ which will broadcast between 6-8PM.
Dollar Mac relegated to the doldrums with a Friday-only evening show called “Live Wire’ which will broadcast between 6-8PM.

The shaking up of things at Yarona FM could possibly have been inspired by a recent study done by Botswana Institute for Development Policy Analysis (BIDPA) on behalf of Botswana Communications Regulations Authority (BOCRA), which affirmed that Duma FM was the most listened to private radio station at 31% followed by Yarona FM at 22%) and shockingly Gabz FM  at 20%.

Social commentators who were already privy to the impending changes argued that the bringing on board of Robbie Rob by Yarona FM to host the coveted breakfast slot as well as the holistic shaking up of the line-up is the radio station’s way of wanting to tame the already liberated Reginald Richardson of ‘Breakfast With Reg’ fame on Gabz FM, who persistently continues to mop the floor with his peers’ mugs.

Gabz FM's Reginald Richardson continues to give his peers a run for their money.
Gabz FM’s Reginald Richardson continues to give his peers a run for their money.

The brash and uncouthly intense Reggie has since endeared himself to many a radio fans who seem to have passionately fallen in love with his hard stance towards the government in power; where he questions and make them account for every decision they take which affect or impact negatively on his fellow citizens.

However, this view is totally converse to Yarona FM’s newly appointed station manager, Kelly Ramputswa who argued that, “As a brand grows there comes a time when it needs to revitalise itself. Yarona FM has been home to all things youth in Botswana for the last 17 years. Many of today’s leading artists, entrepreneurs and corporate leaders have come through the station one way or the other. It is for this reason that the station is going for changes to ensure that they stay on top of the game.”

Yarona FM’s newly appointed station manager, Kelly Ramputswa.
Yarona FM’s newly appointed station manager, Kelly Ramputswa.

 

Ramputswa said the station is simply taking feedback and responding its sundry listeners. “We have entered a great and challenging period. Our listeners are no longer just young kids who being cool is at their core of their existence. Our listeners today, have different needs and demands, they want a station that speaks to their aspirations while keeping up with trends. This is what continues to make us relevant in keeping with our tagline – Live the Music,” she said.

Furthermore, the youthful Ramputswa said the new commitment comes from the realisation that they as Yarona FM needs to adapt to changing world of radio. She highlighted that as much as radio remains a critical medium in Botswana, the industry has to stay ahead of the curve for listeners’ attention.

10-1AM HOUSE OF ESS X TRIPPLE 1 MIXTAPE – Tshepi Ess will host HOUSE OF ESS X TRIPPLE 1 MIXTAPE with DJ FAUZ.
Tshepi Ess will host HOUSE OF ESS X TRIPPLE 1 MIXTAPE with DJ FAUZ.

“Our listeners have a lot of distractions in today’s world, social media, the internet and all other digital mediums, this means that we need to be right there with them.” She noted that Yarona FM’s new strategy which is known as Aspiration, Relevant and Trendsetting (A.R.T) will see a change in line up and content.

“We are streamlining our content, from music to news. We want to continue to be our listener’s preference as a source for these. We want that young entrepreneur to know that we have information that can help them do better business while we still want to be playing the latest hits for a university student looking for great music.”

DJ Fauz will feature in the HOUSE OF ESS X TRIPPLE 1 MIXTAPE.
DJ Fauz will feature in the HOUSE OF ESS X TRIPPLE 1 MIXTAPE.

Ramputswa said in light of the above, they have decided to tweak the line up to ensure that, “our talent fits in our grander plans. Our quest is to remain relevant to our core demographic while continuing being a successful business. We will continue to adjust our offerings through all our channels, social media, website and on air for a quality product.”

The new line up is effective next week Monday, 17, 2016 and this is what you should expect as a listener:

Yarona FM New line up
MONDAY

6 – 10AM THE FEEL GOOD FOUNDATION SHOW – ROBBIE ROB
10-10AM GRAND SLAM – MARTIN
11-3PM THE NEXT LEVEL – M.O.G & ROSS
3-7PM RIDE – IZZY & ZIZI
7-10PM AMPLIFIED – KINGBEE & MINKX
10-1AM HOUSE OF ESS X TRIPPLE 1 MIXTAPE – TSHEPI ESS & DJ FAUZ

TUESDAY
6 – 10AM – THE FEEL GOOD FOUNDATION SHOW – ROBBIE ROB
10-11AM LIVE THE TALK – YANDILE NUKU
11-3PM THE NEXT LEVEL – M.O.G & ROSS
3-7PM RIDE – IZZY & ZIZI
7-10PM AMPLIFIED– KINGBEE & MINKX
10-1AM HOUSE OF ESS- TSHEPI ESS

WEDNESDAY
6 – 10AM – THE FEEL GOOD FOUNDATION SHOW – ROBBIE ROB
10-11AM LIVETHETALK – YANDILE NUKU
11-3PM THE NEXT LEVEL – M.O.G & ROSS
3-7PM RIDE – IZZY & ZIZI
7-10PM AMPLIFIED– KINGBEE & MINKX
10-1AM HOUSE OF ESS- TSHEPI ESS

THURSDAY
6 – 10AM – THE FEEL GOOD FOUNDATION SHOW – ROBBIE ROB
10 – 11AM LIVE THE TALK – YANDILE NUKU
11 – 3PM THE NEXT LEVEL – M.O.G & ROSS
3-7PM RIDE – IZZY & ZIZI
7 – 10PM AMPLIFIED– KINGBEE & MINKX
10 – 1AM HOUSE OF ESS- TSHEPI ESS

FRIDAY
6 -10AM – THE FEEL GOOD FOUNDATION SHOW – ROBBIE ROB
10 – 11AM GALAXY SPORTS- FOX
11 – 3PM THE NEXT LEVEL – M.O.G & ROSS
3-7PM – RIDE – IZZY & ZIZI
6 – 8PM LIVE WIRE – DOLLAR MAC
8 – 10PM TURN UP- MAXC WA BANNA & LIL MIS CUPID
10 – 1AM HOUSE OF ESS X THE GROOVE- TSHEPI ESS & DJ KOPS

SATURDAY
5– 9AM HANGING – THE DOOR MAN
9 – 10AM SPORTS NATION- LB
10 – 11AM HANGOVER MIX –TSHEPIE DEE
11 – 2PM THE OFFICIAL 40 – K-LUV
2 – 3PM EFFIN EVERY WHERE- KEDI
3 – 7PM KRAZY NORMAL-DREW CHADHALL
7 – 10PM HEADSPACE-BONNIE B
10 – 1AM KAOFELA-MZITHO

SUNDAY
6 – 9AM INSPIRATIONAL GROOVES-TREVOR JONES
9 – 1PM RECESS-KHALI & LERATO
1 – 2PM THE WRAP-KATLEGO RAKOLA
2 – 3PM EXPLORE BW-LEBO
3 – 6PM – CHILLAS – THATO D
6 – 7PM THE RNB 10 – K-LUV
7 – 10PM THE SOCCER SHOW-FOX
10 – 1AM THE REVOLUTION –DJ KELLZ

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BOTSWANAUNPLUGGED is an exclusive online news and lifestyle magazine created for upwardly mobile citizens with distinguished tastes. Based in Gaborone, Botswana; UNPLUGGED is a quintessential online news and lifestyle medium (platform) which strives to speak to the soul of the country’s upscale lifestyle by setting its sights on the passion that permeates our region.

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