GABORONE, Botswana, 15 August 2019 – Barclays Bank of Botswana Limited officially announced their partnership with Botswana Football Association (BFA) as their official financial partner at a launch ceremony held last night at the Gaborone International Convention Centre (GICC).
The Managing Director, Keabetswe Pheko-Moshagane said, “As a bank, we are always looking for new means and opportunities to support our local communities in various ways. We take great pride in the partnerships we have established with various stakeholders over the years, and are ecstatic about this new union. We recognise the importance of the sports industry and its overall contribution to our communities and our growing economy.”
Valued at P7.6 million, the two-year partnership includes sponsorship of the Botswana Premier League, commencing with the 2019/2020 season. In addition, a part of the P7.6 million will fund a P1.2 million Corporate Social Investment (CSI) programme in 2020, an initiative that is in alignment with the bank’s Citizenship Agenda. This programme include the donation of indestructible balls to over 150 schools nationwide and in addition, provide mentorship and coaching clinics in the schools.
“As one of the Nation’s leading financial institutions, it is of great importance that we play our part in creating more sporting opportunities for Botswana. This partnership not only gives us the opportunity to solidify our unwavering commitment to the sports industry, but it also offers allows us to contribute towards empowering the development of local skills and talent pool in our sports industry. We look forward to a fruitful partnership with the Botswana Football Association and the opportunities that will unfold as a result of this invaluable partnership,” concluded Pheko-Moshagane.
For his part, BFA President, Maclean Letshwiti said as the BFA they understand that sponsorship is not a donation.
“Sponsors want to see a return on investment, sponsors want to market their products and services using football as a vehicle and sponsors want to be associated with brands that have good reputation. I believe that this partnership will give the BFA a boost to reach and deliver on our mission of providing an effective football support system. We look forward to walking this journey with Barclays Bank Botswana Limited and the possibilities it brings to our football industry.”
Furthermore, Letshwiti said sports can be a vehicle to teach the youth and everybody else lessons of leadership, good health, team play, fair play, self-reliance and continuous improvement.