GABORONE: The return of the famous Son of the Soil (SOTS), a brain child of Bana ba Mmala Trust is in the offing for March 2nd at Serokolwane Lawns, in the outskirts of Gaborone North.
The cultural food and attire event is said to be under a new set of professional spot after signing a 3-year deal with an independent company called Fresh Brands to further place their cultural embodied event into a global sphere.
When narrating the new partnership at a press conference today (Wednesday) at Avani Hotel, the BBMT chairperson, Pontsho Pusoetsile said as the trust their mandate for all the editions of their event was not to become profitable but rather donate a lump sum of the dividends to selected beneficiaries and charities. He added as such, engaging an independent company is set to redeem the losses they incurred in all the years.
“Engaging them is just to make sure that we run smoothly and professionally. We deliberately took a gap year to revitalise our energies and align our skills. We are the biggest cultural event in the country and many events similar to SOTS benchmark from us. So our partnership is to primarily make the event grow bigger and internationally.
As BBMT, we have even archived the 12 editions into a booklet as a way of preserving culture. It is such kind of material which will be used to market the event further. We have sponsors that are culturally-inclined such as Brand Botswana and Botswana Tourism.”
Pusoetsile added that they would be announcing new additions to the usual food, drinks, games and cultural exchanges at the event. For his part, BBTM Media Liason, Kabelo Semele said this year’s theme is Kwa re go yang – Re Ipela” as they have set a 10 year fixed theme as a reminder to the event patrons as to why the event was established.
“As the Trust we believe that it’s a true reflection of a celebration of the uniqueness of our Botswana spirituality, the vitality and resilience of our spirit, culture and values. The SOTS patrons can expect a diverse line-up of talented musicians, poets, dancers, choral competitions, games and more. BBM will bring together members of the local community in the form of a workshop a day before the main event with a Jazz festival on Sunday 3rd March 2019 to wrap up the week.”
The organizers added, “The event has grown from leaps and bounds and it is with great excitement that this year we bring an event that is not only appealing to Batswana, we also wish to acquaint the whole region with our rich culture.”
Son of the Soil is an all-inclusive event suitable for the whole family and as a result, will bring a fusion of activities and entertainment from morning to late evening.
“BBMT is a Trust established by a group of young Batswana to promote and preserve culture. BBMT annually present a memorable event encompassing ethnic local cuisine, cultural activities, games, dance, song, crafts, and poetry to celebrate our culture and our sense of pride as Batswana.
The objectives of Bana Ba Mmala Trust include to continuously find innovative ways of engaging the youth and larger community around issues of culture in a bid to preserve and learn about our culture, to present well researched facts about the people of Botswana and their culture in a format that will appeal to the youth and Batswana at large and to foster a sense of national pride and cultural identity.”
Just like in the previous years, the organisers are still firm on patrons wearing their cultural attires as it serves the mandate of their do and there will strictly be no denims allowed. They said they will this year have mobile store selling different cultural attires for those coming to the event unprepared. Meanwhile, tickets sell for P250 adults and P100 for kids under 12 years old.