Chief Executive Officer (CEO) of MultiChoice Group, Calvo Mawela says the Global Video Entertainment Environment is consolidating with competitors getting bigger and stronger.
Speaking at the MultiChoice Southern Africa Media Showcase 2018, themed Nobody Does Storytelling Like We Do, held in Johannesburg, South Africa recently, Mawela added, “With the consolidation of the likes of COMCAST and Time Warner Cable as well as at&t and Time Warner, the world recognizes that companies need to scale up in order to attract customers onto their platforms and continue to grow their subscriber base.
Mawela boasts an engineering background, and has served as an executive within the MultiChoice Group since 2007, with over 17 years in broadcasting, and brings with him rich and varied experience and a proven track record of managing critical business and regulatory issues in South Africa and the rest of the continent.
His opening remarks centred around the below key factors:
Studios are going direct: Studios used to sell their content onto platforms such as ours. However, recently many studios have announced that they will be going straight to the consumer with streaming services and Over The Top (OTT) offerings. This presents both a challenge and an opportunity for MultiChoice to ensure that the content remains available across all platforms.
Pay TV operators are moving into OTT – whilst strong growth remains in Africa: OTT has played its role in getting people excited about streaming services (younger audiences are not necessarily interested in watching television, they prefer to watch streaming services on mobile devices). However, statistics show that despite the proliferation of OTT services on the market, we are seeing a bigger segment of viewing still happening on pay television and free to air (FTA). Streaming services are complemented by Pay TV. As such, Pay TV is holding its own whilst OTT offering continues to have customers coming in.
Consumers are chasing content: Customers are chasing the content that is relevant to them – they will get access to all the content that they can get regardless of the platform. As we continue to invest in our online offering, we are able to catch those customers who are only interested in online through our DStv Now and Showmax offerings.
In conclusion, Mawela noted that as the MultiChoice Group, they understand the African market and are well positioned to champion South Africa and the rest of Africa in this fight through great content, technology and knowledge of our markets.
“We are Africa’s best story teller: MultiChoice believes in strong local content and sports and our mission is to deliver the shows that our customers love into their hands and their living rooms.”