Gaborone; The Botswana Football Association (BFA) this week (Tuesday) launched a partnership with XL Skyways to the tune of P750 000 over a 3 year period. Inspired by the BFA’s current regime whose aim is to develop grassroots football, the funds are expected to be channeled towards youth development administration and women’s league administration across the 17 regional structures.
The deal will also see the BFA further benefiting courtesy of the discounted perks in all their travels especially the national teams. The XL Travel Group is a leading travel consortium with a membership base of 150 prominent travel agencies spread across Southern Africa. Due to its size and influence (annual sales exceeding P2.3 billion) the XL Travel Group plays a pivotal and prominent role within the South African Travel and Tourism Industry, having the ability to maximize procurement benefits with major suppliers within the airline, hotel, car rental, inbound, and tour operating industries.
Members of the XL Group are therefore able to extend a wide range of cost-saving benefits to their clientele through some 900 highly trained travel counselors. When handing the sponsorship, XL Skyways Marketing Manager, Lefa Moatlhodi said sport particularly football has the power to diversify the economy. He cited examples of various countries whose economies are reliant on sport, one of those being Brazil.
“The BFA is of course working tirelessly to develop football and it needs help from the corporates. As a country we are trying to diversify the economy and sport can come in handy as an alternative. Thus today we hand over P750 000 sponsorship to simply walk that talk. The country has massive talent and it needs to be harnessed to become better competitors. We must also reach levels of expanding to exporting talents.”
The BNSC chairman, Solly Reikeletseng expressed that he expects the BFA to continue building more partnerships to allow for business to see sports as an avenue to do marketing themselves. Reikeletseng said sponsorships such as this will be key in ensuring that youth development is supported aside from FIFA.
Furthermore, the Botswana National Sport Commission (BNSC) chairman said women’s football will be greatly assisted to grow with key aspects like administration and referees who will be taken care of. “It is pleasing that the BFA are living their promises, when the new regime came into power, they sat with me and were blatant that they will be key on resource mobilization and development.
Indeed within only a few months they have managed to source such and it’s impressive. I am hopeful that programmes will continue for the young people. These are feeder programmes. As the sport industry we are pushing for corporate governance for the interest of the business people. We shall therefore continue to work with those who help us grow too,” he said.
The ceremony was attended by XL Skyways top brass, BFA’s president, Maclean Letshwiti and his VP Administration Segolame Ramothwa and the local media.