Fashionistas all looking en vogue and dapper this past Saturday attended the 5th annual and most anticipated fashion show stopper in the country’s fashion calendar dubbed the Masa Square Hotel Fashion Show (#MSHFS18). The fashion show akin to the Johannesburg Fashion Week was truly a thrilling red carpet affair which had attracted fashion lovers and big names alike from all walks of the Botswana haute couture life.
Spotted at the glamour night include renowned fashion blogger, Tumie Nthutang – who recently returned from the New York Fashion Week, radio personality Loungo Andre Pitse, Chyna Mokaila- fitness expert, Miss Botswana 2018 Baitshepi Elias and Mothusi Lesolle – the iconic Izaura founder who earlier in the year was amongst celebrated 52 designers in Buckingham Palace, London, UK for the Commonwealth Fashion Exchange.
The above just goes to represent a glimpse of how admirable the Masa Square Hotel Fashion Show has become. Quite enthralling too about the annual fashion spectacle is the division into two categories of having established designers mentoring upcoming designers who had been carefully selected through the business hotel’s mentorship program. This year’s show saw established designers such as Priestly, Dihdah, Bondphil, Delayna Scott, Eccentric Style LOFT, Botocy and Kefseddy splashing out their best of the seasons; with their proxies being Gomolemo Majafe, Robert Mothapo, Kudzani Mbulawa, Pearl Chombo, Shato Gondo, Lebogang Sebina and Keemenao Kenalemang respectively.
The #MSHFS18 organizers truly went all out to make this year’s fashion show a bold and daring spectacle when they engaged renowned experts in the fashion game, especially Jan Malan. Malan is a game changer who has staged high profile productions in 36 cities on four continents. Such a profile will simply give goosebumps to anyone on how big and well executed the #MSHFS18 just became about attracting only the best fashion designers and models in the country respectively.
He specializes in the production and direction of special events for stage and television in the fields of fashion, lifestyle and music. Malan is constantly looking for fresh and captivating venues for his shows, which have been held in unique locations such as train stations, bridges, art galleries, piers, city halls and theatre spaces. Apart from a myriad of productions in Africa, Malan has also directed several shows on schedule at the New York Fashion Week between 2000 and 2016. This included working for Fern Mallis, New York Fashion Week founder as a venue manager. He has had some of the world’s most-sought after models on his runways.
These include industry icons such as Karlie Kloss, Alek Wek, Liya Kebede, Behati Prinsloo, Chanel Iman, Lara Stone, Coco Rocha, Tyson Beckford and Freja Beha Erichsen, as well as legends such as Pat Cleveland and Grace Jones. His client list in South Africa has included names such as Carolina Herrera, Elton John, Tyra Banks, Hugo Boss, Calvin Klein, Louis Vuitton, Daniel Swarovski, The BBC, Ford Models, L’Oréal and Mercedes-Benz.
When welcoming guests at the show, MSH General Manager, Greg Soutter said as an industry leader in hospitality, they found it fitting to engage with the creative artists especially in the area of fashion so as to further nurture their budding careers notably that fashion goes hand in hand with hospitality.
“Our hotel is a leader in the industry and to add to the government’s commitment to the creative arts, our partnership with the fashion industry has grown tremendously. We thank our partners for coming on board with us on this amazing journey in the local fashion and entertainment industry. We remain committed to this program as we are actively building a platform for talented Batswana from the fashion industry to take centre stage,” said Soutter.
The #MSHFS18 saw sponsors such as Woolworths reserving P30 000 to be won by the mentees for their concerted efforts in kick starting their careers respectively. The night was spiced up by an electrifying performance from Botswana’s artistic rapper, ATI as well as DJ Boogie Sid who serenaded the excited crowd with immaculate mixes on the ones and twos.