Preparations for the 2nd annual Yarona FM Cycle Challenge dubbed #ride106 slated for October 14 in Gaborone are said to be fast gaining momentum. The charitable cycle challenge has embarked on a worthy cause to raise money for the Sir Ketumile Foundation – this year’s sole beneficiaries of all proceeds which will be accumulated from the 2nd annual Yarona FM Cycle Challenge. Not be outshined on the generosity tip and as part of their social responsibility quest, organizers of the popular Diacore Marathon have also pledged to match any amount the youth radio station will accumulate and also donate to the aforementioned foundation.
Speaking this morning at the official launch of the cycle challenge, Yarona FM Station Manager, Kelly Ramputswa said as the station prepares to celebrate a 20-year milestone of existence, they want to now trace back to all the hurdles and highpoints they have achieved thus far especially their core business of promoting and nurturing the youth.
“We are now headed towards the 20-year landmark as Botswana’s first private radio station. As a station, we truly promote the youth and we have done this for the past 19 years. The Yarona FM story has always been inspired by the youth as it was formed by a 24-year-old Percy Raditladi.”
Meanwhile, Botswana Cycling Federation representative, Karabo Rasenyai said Yarona FM being a primary link with the youth, the station is encouraging all young people to possibly pursue a career in cycling. “We are truly excited and humbled by the involvement of Yarona FM in cycling.Our calendar competitions attract many athletes and we have therefore given this race our full support. It has the potential to become the best in the region. There is value in cycling. It does have a positive impact in our youth. We have seen our youthful riders getting scholarships from the sporting mother body, Botswana National Sports Commission (BNSC) to further their careers. So the station does have all the youthful database which is a plus for the sport,” he said.
The event sponsor, KweseSport Marketing and PR Manager, Shadi Linchwe said her organization will continue to support initiatives that build the youth as well as promote good health and as such partnering with Yarona FM for the cycle challenge was never debatable. “We started this business in Botswana a year ago and we believe in fostering relations with the local market. Our first sponsorship was this challenge last year and we are back again this year. Not only do we support cycling; we also commit to making it across all sporting codes. Botswana has started warming up to cycling 10 years ago and we must commend the cycling federation for bringing about this cultural and mind shift change in cycling.”
For their part, the beneficiaries; The Sir Ketumile Masire Foundation represented by the Executive Director, Matshidiso Masire expressed gratitude to the management of Yarona FM for choosing them to be this year’s beneficiaries especially that their mandate is also youth oriented.
“We are happy to be the beneficiaries. We thank Yarona FM for always standing with us. We’ve had a fruitful partnership with the station for over three years now which we use to reach all the communities we serve. We started operation 11 years ago and we focused on our youth to inspire and engage them to better develop and empower them to understand issues of governance, so this donation will go a long way.”
The October 14 race consists of two distances; 60km and 106km with two categories -the Elite and Under 23 Categories have the same price money for the number one (male and female) walking away with P10 000 each. The amount for male and female winners are the same too ensuring equality among sports members. This decision by Yarona FM, to award female and male winners equal amounts, is a way of enriching and empowering all the youth irrespective of gender.