In line with Cartoon Network’s strategy to localise content, the channel is proud to announce the launch of a brand new initiative, “Cartoon Network Africa Creative Lab”, an African creative competition designed to bring innovative, local short form content to Africa through its channel, and digital platforms, while reinforcing the local relevance of the brand.
In this ground-breaking move, the leading network in the kids’ entertainment industry, Cartoon Network is taking another bold step in addressing the gap in locally relevant content which offers a viewing experience that resonates with its African audience.
The initiative will encourage African talents: creators, writers, graphic artists, animation students … in fact anyone who loves kids’ content, to explore their creative, animation and production talents and have the chance to produce a short-form animated comedy to make Cartoon Network viewers across Africa laugh out loud!
Entries for the Cartoon Network Africa Creative Lab will now be open until September 10th 2018. African residents, aged 18 and over, or any African-based company, can submit their one-minute to three-minute creative short project which must fall in the comedy genre and fit with Cartoon Network’s values of random, irreverent, smart and contemporary humour.
More information can be found on www.CartoonNetworkAfrica.com/CreativeLab
Ten projects will be short-listed in September, and the local creators will get the opportunity to pitch their work to Cartoon Network Africa’s content programming team. The winner and two runners-up will then be revealed at DISCOP Johannesburg at the end of the year.
The winner and runners-up will be given the opportunity to get their project produced as a pilot with Cartoon Network Africa which will then premiere on Cartoon Network Africa and its digital platforms in 2019.
Format: Short animated film (1 minute to 3 minutes long)
Target: 6 to 12-year-olds (core target: boys 7 to 10-years-old)
Language: English or non-dialogues
Goal: Make African kids laugh out loud!
Ingredients: Fresh new style
All kinds of humour, including irreverence and randomness,
Comedy driven by engaging characters and unexpected stories
Positive values such as kids spirit, kindness, diversity and never-ending imagination
Unique graphism based on any animation technics (2D, 3D, stop motion, mixing real footage etc.)
Concept presentation: Pitch, heroes’ description, storyline(s), graphic intention
Any additional material accepted (including story-boards, animatics, videos etc.)
Submissions to be sent via Dropbox to www.CartoonNetworkAfrica.com/CreativeLab