The inaugural MultiChoice Talent Factory (MTF) academies have received an overwhelming response to the month-long call to entry campaign, which closed on July 5, 2018. Over 3 100 entries were received during this period, with Nigeria, Kenya and Zambia producing the largest number respectively.
The MultiChoice Talent Factory (MTF) is a social investment initiative aimed at igniting Africa’s creative industries and growing them into vibrant, economic powerhouses.
“The extensive response we have received from across the 13 participating markets in western, eastern and southern Africa, indicates that there is a tremendous need for a comprehensive educational programme of MTF’s magnitude,” said Theo Erasmus, MultiChoice Botswana General Manager.
“It illustrates that emerging African creatives, are eager to further their post-school education, as well as advance their skills and industry experience, but are not always financially equipped to follow their passion,” he added.
During the selection process, which is currently underway, 60 of the most noteworthy candidates will receive the opportunity to hone their television and film production skills during the year-long, funded programme that begins on October 1, 2018.
The comprehensive MTF curriculum will provide participants theoretical knowledge and hands-on experience in cinematography, editing and audio production with a focus on storytelling. It will be delivered at three MTF academies that will be overseen by an experienced Academy Director, in collaboration with tertiary education institution. MTF students will learn from the best in the African film industry: Njoki Muhoho, an award-winning script writer, will head up the MTF academy in eastern Africa and will be joined by colleagues, Femi Odugbemi, a renowned film director and producer, who will oversee western Africa and Berry Lwando, who has over 28 years of broadcasting experience, and will run the southern African academy.
“Beyond South Africa, southern Africa’s film and TV industry is developing – we’d like to contribute to change with the MultiChoice Talent Factory and give southern African youth the potential to dream big. We are exceptionally pleased with the widespread response we received,” added Berry Lwando.
While MTF has already garnered overwhelming support from public and private stakeholders, such as governments and creative organisations, this initiative is open to collaborating with other players in the entertainment sector in order to ignite Africa’s creative industries into becoming vibrant, economic powerhouses.
Join the MTF social media conversation on the hashtag #multichoicetalentfactory to find out who the successful MTF applicants are, and follow:
- Instagram: @multichoicetalentfactory;
- Twitter: @MCTalentFactory
- Facebook: @multichoiceafricatalentfactory