Africa’s most innovative beer, Castle Lite through its extravagant music festival #CastleliteUnlocks has truly become the biggest one-day music show in the southern hemisphere as they continue to unlock all the fun and vibes each year to the merriment of its copious African consumers and followers alike.
This year’s show held on Monday evening (30 April 2018) at the Ticketpro Dome in Johannesburg, South Africa and featuring three-time Grammy-winning US artist, Chancelor Jonathan Bennett, known professionally as Chance the Rapper was no different turning up the heat on the somewhat cold snowy stage which mimicked the cold temperatures the tipple is typically served under (#UnlockExtraColdRefreshment), writes @MadisaFils…
After seven (7) years of staging and serving world heavyweights in the hip hop industry, this year’s show saw a mock cold snow strewn all over the parking lot of the Ticketpro Dome simulating the temperatures the beverage is usually made and served under – what a sight to behold.
Not only has #CastleLiteUnlocks become a big hit in the South African music event calendar but each year sister companies in the SADC region through an inspired competition see contestants from Botswana Lesotho, Namibia, Mozambique, Zimbabwe, Zambia, Tanzania, Uganda and Swaziland trying their luck and yearning for a coveted spot to grace the 20 000 Ticketpro Dome capacity-seater.
The unmissable excitement in the air was very chilled this past Monday as Castle Lite unlocked for the first time on the #CastleLiteUnlocks stage, the 23-year-old Chance The Rapper alongside South Africa’s Shane Eagle, Nadia Nakai and Frank Casino. Other big acts who have graced the #CastleLiteUnlocks stage include: Drake (2011), Kanye West (2013), Wale (2015), Nas, Timbaland, Wiz Khalifa (2014), J. Cole (2016), as well as Travis Scott and Bryson Tiller (2017).
This was truly a befitting moment as it was the second consecutive year for #BotswanaUnplugged to attend the hip hop orientated show courtesy of local brewer, Kgalagadi Breweries Limited (KBL), an all-expenses paid voyage with local Castle Lite consumers and true to their word, the organisers pulled out all the stops to unlock every extra cold refreshment for everyone – a thoroughly enjoyable experience.
Last year, we travelled to Joburg – the city of Gold, otherwise known as Egoli by road – a five hour picturesque expedition for every tourist. However, this time around KBL, feeling extremely generous gave each winner and loyal consumers of the Castle Lite refreshment – possibly inspired by Bill Medley and Jennifer Warnes’ “(I’ve Had) – The Time of My Life” – a time of their lives by flying them to the show.
I was truly charmed by their unstinting gesture as I checked out the winners’ list prior to us jetting out of the country, this past Sunday (29 April 2018). I could sense that some were first time flyers and thanks to KBL, the 50-minutes airlift between the two cities (Gaborone-Johannesburg) albeit fleeting was going to be most sought-after experience of their lives ahead of reaching Jozi’s posh and swanky suburbs of Sandton where we lodged at the 5-star hotel, Sandton Sun.
Our excitement had reached sky high and we could not wait to attend the show the next day (30 April 2018) having already learnt that the stage for the show was the biggest in southern Africa thus far – a staggering 75 metres to be exact decked with an elevated DJ booth and befitting hydraulic screens. This was truly a stage fit for a king – a soaring stage where every artist can either make or break his or her career.
We freshened up and immediately hit the road to South Western Townships (SOWETO) – a township of the City of Johannesburg Metropolitan Municipality in Gauteng, South Africa, bordering the city’s mining belt in the south, where we enjoyed a hearty lunch and cold extra refreshing sundowners courtesy of our host #CastleLiteUnlocks.
Being a place rich in history especially in the liberation from apartheid in South Africa, visiting Soweto always brings with it a mixed wave of emotions yet it is extremely refreshing too.
Our day in Soweto came to a resounding end when we partied down a storm at the Icon Soweto Club – a dance and night club in Pimville, Soweto that offers premium entertainment every weekend with all of the best names in music having had their chance to perform and play there. The club is owned by South Africa’s favourite dynamic DJ Duo, SPHEctacula and DJ Naves.
Having visited Soweto several times, I have had an opportunity to wine and dine at Sakhumzi Restaurant – Authentic Soweto Experience, snap pictures along the famous Vilakazi Street or simply immerse myself inside the iconic and world-class visitor attraction, The Mandela House. However, this time around our hosts, #CastleLite indulged us at the lit Pimville club, Icon Soweto club.
All I can say is that South Africans know how to party and are the most welcoming hosts ever as we danced and unlocked the #ExtraColdRefreshment night away with renowned South African rapper, Kwesta. Everyone let loose as the title sponsor allowed the refreshing Castle Lite fountain to flow profusely. As they say, time flies when you are having fun and soon all the fun came to an end as we went back to the hotel, saving all our strengths for tomorrow’s big event #CastleLiteUnlocks.
The next day, Monday 30 April 2018, all the visiting countries including Botswana were ferried to the venue, the Ticketpro Dome by various coaches aptly tagged #CastleliteUnlocks VIP. Arriving at the venue we found radio DJ and MC, DJ Warren working his magic on the ones and twos, a well-deserved pre-party before the big event. There was an all-white mock-up snow all over the venue and everything looked immaculately set.
Getting closer into the venue, everything was insanely well prepared and it was all systems go – a swift and smooth transition in between the featured artists. #CastleLiteUnlocks consumers truly know how to party down a storm as they throughout the entire show purred along to every act -from Frank Casino to Nadia Nakai, Shane Eagle and of course the highlight of the night, Chance the Rapper.
The next day, our hosts Castle Lite, prior to us flying back home spoilt all the winners at the Slow Lounge, OR Tambo International airport where everybody imbibed the last refreshing tipple of the #CastleliteUnlocks experience before jetting back to their respective countries. Thank you Kgalagadi Breweries Limited (KBL) and #CastleliteUnlocks, we truly had a blast!